Hero: an Edtech Innovation from 1904
Using a plastic credit card type tacking system, Hero tallies demerits and rewards to record student behavior.
You may view the sales pitch here: Hero by Plastotrac
Pavlov won the Nobel Prize for Physiology or Medicine in 1904, becoming the first Russian Nobel laureate. A Review of General Psychology survey, published in 2002, ranked Pavlov as the 24th most cited psychologist of the 20th century. Pavlov's principles of classical conditioning have been found to operate across a variety of experimental and clinical settings, including educational classrooms..
Good Dog/Bad Dog conditioned response for students
In the early 1900’s, Pavlov trained his dogs to salivate at the sound of a bell. After repeated practice, he taught his dogs to respond – salivate -- to a neutral stimulus -- bell. A dog doesn’t automatically get hungry and salivate at the sound of a bell, but after being conditioned, it does. So, after repeated trials, the dogs began to associate the bell with food even if there was no food. It didn’t take psychologists long to realize that classical conditioning worked on people, too
Soon after Pavlov completed his experiment, John Watson conducted the famous Little Albert experiment. He conditioned a baby, who had no fear of animals at all, to fear white rats at the sound of a loud tone. It was one of the first experiments ever filmed. It is astonishing to watch. Although the demonstration was absent of virtually all protocols, it concluded that arranging the environment can affect behavior.
So what kind of behavior will Hero illicit? How might we arrange the environment differently to encourage kids to want to come to school and stay there?
Some districts in Texas and Florida have already purchased Hero for an unknown amount of money according to those who have asked. Here's what Hero looks like in Memphis, Tennessee, where Hero will be used beginning fall of 2017.
"Students, consider yourselves on notice! We're watching your every move."
"Students, consider yourselves on notice!" Is Hero practical or punitive? Should parents have a say in implementing this invasive program in their children's schools? What data privacy measures exist to protect students?
"We're watching your every move."